We’ve all heard of greenwashing, but what is sportswashing? Who are the victims and what do we do about it?

How to make sure your blogs still cut the mustard after Google’s helpful content update. Follow 5 steps to writing an effective blog that’s search friendly and - most importantly - reader friendly!

Discover what tone of voice is, why it’s important for your business and how to get one!

The books, courses, newsletters and podcasts I’ve found useful along my freelance copywriting expedition. This is an inexhaustible list that I’ll keep adding to as I continue to learn and develop as a copywriter and content writer.

Find out the many benefits of hiring a copywriter and why it’s not always the best or easiest option to DIY!

Tips for being more sustainable as a freelancer and lessen the impact of your business on the planet.

5 tips to help you write more efficiently and productively whether you’re a copywriter, screenwriter, aspiring author or writing for a PHD

Looking for a copywriter that writes 99% typo-free and relatable copy and content? Delve into my editing process and discover why it doesn’t always guarantee perfection!